Palmatier, Robert W.  <br/><br/>
Marketing strategy  : based on first principles and data analytics 

 - London:  Palgrave,  2017. 
 - xxix, 288p. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781137526236 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.87  / PAM