Cornwell, T. Bettina.
Sponsorship in marketing : effective partnerships in sports, arts and events
T. Bettina Cornwell.
- 2nd ed.
- Oxon: Routledge, 2020.
- xiii, 260p.
9780367343446
Corporate sponsorship.
Special events-Marketing.
Performing arts sponsorship.
Sports sponsership.
659.285 / COS