Zikmund, William <br/><br/>
Marketing research 
William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe and Barry Babin 
 - 3rd ed.  
 - Melbourne:  Cengage Learning,  2014. 
 - 624p. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780170236027 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR