Malhotra, Naresh K. <br/><br/>
Marketing Research  : an applied approach 
Naresh K. Malhotra, Daniel Nunan and David F.Birks 
 - 5th ed. 
 - London:  Pearson,  2017. 
 - xvi, 957p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781292103129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research-Methodology
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAM