TY  - BOOK
AU  - Malhotra, Naresh K.
AU  - Molhotra, Naresh K.
AU  - Nunan, Daniel
AU  - Birks David F.
TI  - Marketing Research: : an applied approach
SN  - 9781292103129
U1  - 658.8 
PY  - 2017///
CY  - London
PB  - Pearson
KW  - Marketing research
KW  - Marketing research-Methodology
N1  - PB
ER  -