Kotler, Philip <br/><br/>
Marketing management 
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - Malaysia:  Pearson,  2020. 
 - xxvi, 756p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9789673498536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM