The Routledge companion to marketing research 
edited by Len Tiu  Wright, Luiz Moutinho, Merlin stone and Richard P.Bagozzi  
 - New York:  Routledge,  2021. 
 - xviii, 611p. 
<br/><br/> HB 
<br/><br/><br/>En 
<br/><br/><label>ISBN: </label>9781138682788 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / ROU