Ethical branding and marketing  : cases and lessons 
Edited by Hagai Gringarten and Raul Fernandez- Calienes 
 - New York:  Routledge,  2019. 
 - 195 p 
<br/><br/> PB 
<br/><br/><br/>En 
<br/><br/><label>ISBN: </label>9780367786472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Moral and ethical aspect<br/>Branding - Moral and ethical aspect
<br/><br/><label>Dewey Class. No.: </label>174.4  / ETH