Aaker, David A. <br/><br/>
Strategic market management 
David A. Aaker and Christine Moorman 
 - 11th. 
 - New Jersey:  John Wiley,  2018. 
 - 380 p. 
<br/><br/> PB 
<br/><br/><br/>EN 
<br/><br/><label>ISBN: </label>9781119392200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAS