Belch, George E. <br/><br/>
Advertising and promotion  : an integrated communications perspective 
George E. Belch & Michael A. Belch 
 - 11th. 
 - New York:  McGraw Hill,  2018. 
 - 764 p. 
<br/><br/> HB 
<br/><br/><br/>EN 
<br/><br/><label>ISBN: </label>9781259548147 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA