TY  - BOOK
AU  - Belch, George E.
AU  - Belch ,  Michael A. 
TI  - Advertising and promotion: : an integrated communications perspective
SN  - 9781259548147
U1  - 659.1 
PY  - 2018///
CY  - New York
PB  - McGraw Hill
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
N1  - HB
ER  -