Palmatier, Robert W. <br/><br/>
Relationship marketing in the digital age 
Robert W. Palmatier and  Lena Steinhoff 
 - New York:  Routledge  2019. 
 - 244 p. 
<br/><br/> PB 
<br/><br/><br/>EN 
<br/><br/><label>ISBN: </label>9780367786922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Technological innovations<br/>Relationship marketing<br/>Customer relations
<br/><br/><label>Dewey Class. No.: </label>658.812  / PAR