Data analytics in marketing, entrepreneurship, and innovation 
edited by Mounir Kehal and Shahira El Alfy 
 - Boca Raton:  CRC Press,  2021. 
 - ix, 181p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780367184834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing
<br/><br/><label>Dewey Class. No.: </label>658.472  / DAT