Kerin, Roger A. <br/><br/>
Marketing  
Roger A. Kerin, Steven W. Hartley  
 - 15th ed. 
 - New York:  Mc Graw Hil,  2021. 
 - xlvi, 700p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781260575699 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEM