Kotler, Philip <br/><br/>
Marketing for hospitality and tourism 
Philip Kotler, John Bowen, James Makens and Seyhmus Baloglu 
 - 7th ed. 
 - Harlow:  Pearson,  2017. 
 - 680p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781292156156 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Hospitality industry--Marketing<br/> Tourism--Marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOM