Belch, George E. <br/><br/>
Advertising  : an integrated marketing communication perspective 
George E Belch, Michael A Belch , Gayle Kerr and  Irene Powell 
 - Australia:    McGraw-Hill Education,  2020. 
 - xxiii, 584p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781760421205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising	<br/>Communication in marketing<br/>Sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEA