Hoffman, K. Douglas <br/><br/>
Services marketing  : concepts, strategies, & cases 
K. Douglas Hoffman and John E.G. Bateson 
 - 5th ed. 
 - Australia:   Cengage Learning,   2017. 
 - x, 458p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9781285429786 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Service industries--Marketing<br/>Dienstleistung <br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / HOS