Case studies on social marketing   : a global perspective 
edited by M. Mercedes Galan-Ladero and Helena M. Alves 
 - Switzerland:  Springer,   2019. 
 - xiii, 252p. 
 - Management for Professionals .
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9783030048426 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Social responsibility of business<br/>Nonprofit organizations <br/>Entrepreneurship
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAS