TY  - GEN
AU  - Yadin, Daniel L.
AU  - Yadin, Daniel L. (ed.)
TI  - The art of marketing: : creative marketing communications
SN  - 8124202192
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing
KW  - Marketing
N1  - HB
ER  -