Companion encyclopedia of marketing 
Edited by: Michael J. Baker 
 - London :  Routledge,  1995. 
 - xxxiii, 1061p.  
 - Routledge companion encyclopaedias. .
<br/><br/> HB 
<br/><br/> Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers. 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0415093953 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Encyclopedias
<br/><br/><label>Dewey Class. No.: </label>658.8  / COM