Doyle, Charles <br/><br/>
Dictionary of marketing 
Charles Doyle 
 - 4th ed. 
 - New York:   Oxford University Press,  2016. 
 - xii, 529 p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780198736424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Dictionaries <br/>Marketing--Terminology
<br/><br/><label>Dewey Class. No.: </label>658.803  / DOD