TY  - BOOK
AU  - Doyle, Charles
TI  - Dictionary of marketing
SN  - 9780198736424
U1  - 658.803 
PY  - 2016///
CY  - New York: 
PB  - Oxford University Press
KW  - Marketing--Dictionaries
KW  - Marketing--Terminology
N1  - PB
ER  -