Guiltinan, Joseph P <br/><br/>
Marketing management  Strategies and programs  BOOK 
by Joseph P. Guiltinan & Gordon W. Paul 
 - 4th 
 - New York  McGraw-Hill  1991 
 -  xvii, 449p 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-07-048942-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Title
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM