Hollifield, C. Ann <br/><br/>
Media analytics:  understanding media, audience and consumers in the 21st Century 
by C. Ann Hollifield and Amy Jo Coffey 
 - London:  Routeledge,  2023. 
 - xviii, 416p. 
<br/><br/><br/>eng. 
<br/><br/> pbk. 
<br/><br/><label>ISBN: </label>9781138581050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media- Audience<br/>Mass media-Economic aspects<br/>Data mining<br/>Mass media-Research-Methodology
<br/><br/><label>Dewey Class. No.: </label>302.23  / HOM