Runyon, Kenneth E. <br/><br/>
Advertising 

 - 2nd ed. 
 - Columbus:  Charles E. Merrill Publishing Company,  1984. 
 -  xiii, 702p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / RUA