Webster, James G <br/><br/>
Ratings analysis:  audience measurement and analytics 
by James G. Webster 
 - 4th 
 - New York:  Routledge,  2014 
 - xvi, 328p. 
<br/><br/><label>ISBN: </label>9780415526524 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs-Rating-Methodology