Berkowitz, Eric N. <br/><br/>
Essentials of health care marketing 
Eric N. Berkowitz 
 - 3rd ed. 
 - Sudbury:  Jones and Bartlett Learning,  2011. 
 - xx, 515p. 
<br/><br/> PB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>9780763783334 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Medical care-Marketing of health services
<br/><br/><label>Dewey Class. No.: </label>362.10688  / BEE