Wimmer, Roger D <br/><br/>
Mass media research  : an introduction 
Wimmer, Roger D 
 - 2nd 
 - Belmont, California:  Wadsworth,  1987 
 - xiv, 514p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0534067026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Methodology
<br/><br/><label>Dewey Class. No.: </label>001.51072  / WIM