AIOU Library Search for 'an:"124074"'

Contemporary advertising

By Arens, William F.. Illinois: IRWIN, 1982 . xxx, 569p. , PB 025613412X

By Arens, William F.. Boston: McGraw-Hill, 2006 . xli, 696p. , HB 9780072964721

By Arens, William F.. Boston: McGraw-Hill, 2007 . xxviii, 558p. , Includes bibliographical references and index 0071106278

By Arens, William F.. Boston: McGraw-Hill/Irwin, 2005 . 736 p. ; , Hardcover. 0072964723 | 9780072964721