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1.
Basic Marketing : a managerial approach

by Jerome McCarthy, E; Perreault, William D. (jt. auth).

Edition: 7th ed. Publisher: Homewood: Irwin, 1987Availability: Items available for loan: Central Library AIOU Islamabad (2), Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 MCB, General Stacks 658.8 JEB.

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2.
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Basic marketing: A managerial approach : a managerial approach

by McCarthy, E. Jerome.

Edition: 4th.Material type: book Book Publisher: Homewood, Illinois: Richard D. Irwin, 1975Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 MCB.

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3.
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Basic Marketing BOOK a managerial approach

by Jerome McCarthy, E.

Edition: 9th Publisher: Homewood Irwin 1987Availability: Items available for loan: Regional Library D.I.Khan (1). Location(s): General Stacks 658.8 JEB.

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