000 | 00543nam a2200181Ia 4500 | ||
---|---|---|---|
020 | _a0026356015 | ||
082 |
_a658.8 _bMAM |
||
100 |
_aMason, Ralph E. _9127381 |
||
245 |
_aMarketing practices and principles _cRalph E. Mason, Patricia Mink Rath and Stewart Husted |
||
250 | _a5th ed. | ||
260 |
_aNew York: _bGregg Division, McGraw-Hill, _c1986. |
||
300 | _bviii, 439p. | ||
500 | _aIncludes bibliographies and index | ||
546 | _aeng | ||
650 |
_aMarketing _9162289 |
||
700 |
_aRalph E. Mason, [et.al] _9162290 |
||
942 | _cBK | ||
999 |
_c100137 _d100137 |