000 00392nam a2200157Ia 4500
020 _a8189612182
082 _a659.1
_bMAA
100 _aMalhotra, S.K.
_9124145
245 _aAdvertising and media research
_cS.K. Malhotra
260 _aNew Delhi:
_bOmega publications,
_c2006.
300 _a264p.
500 _aHB
546 _aEng
650 _aAdvertising-Research
_9101573
942 _cBK
999 _c101090
_d101090