000 00528nam a2200181Ia 4500
020 _a1-86152-472-2
082 _a658.848
_bDOI
100 _aDoole, Isobel
_9197444
245 _aInternational marketing strategy
_b: analysis, development and implementation
_cIsobel Doole and Robin Lowe
250 _a2nd ed.
260 _aLondon:
_bInternational Thomson Business,
_c1999.
300 _axx, 572p.
500 _aIncludes index
546 _aeng
650 _aMarketing
_9197445
700 _aLowe, Robin
_9124277
942 _cBK
999 _c10351
_d10351