| 000 | 00496nam a2200181Ia 4500 | ||
|---|---|---|---|
| 020 | _a0749442336 | ||
| 082 |
_a659.1 _bROH |
||
| 100 |
_aRoman, Kenneth _9123933 |
||
| 245 |
_aHow to advertise _b:what works, what doesn't-and why _cKenneth Roman and Jane Mass |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew Delhi: _bKogan Page, _c2003. |
||
| 300 | _bxxi,218p. | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aAdvertising _9159336 |
||
| 700 |
_aMaas, Jane (jt. auth) _9159337 |
||
| 942 | _cBK | ||
| 999 |
_c106560 _d106560 |
||