| 000 | 00600nam a2200205Ia 4500 | ||
|---|---|---|---|
| 020 | _a0071105859 | ||
| 082 |
_a658.8 _bBEM |
||
| 100 |
_aBearden, William O. _9132209 |
||
| 245 |
_aMarketing _b: principles and perspectives _cWilliam O. Bearden, Thomas N. Ingram and Raymone W. Laforge |
||
| 250 | _a5th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill, _c27. |
||
| 300 | _bxxxvi, 588p | ||
| 500 | _apbk | ||
| 504 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9132210 |
||
| 700 |
_aIngram, Thomas N. (jt. auth) _9132211 |
||
| 700 |
_aLaforge, Raymond W. (jt. auth) _9132212 |
||
| 942 | _cBK | ||
| 999 |
_c106997 _d106997 |
||