| 000 | 00522nam a2200193Ia 4500 | ||
|---|---|---|---|
| 020 | _a81-203-0790-9 | ||
| 082 |
_a659.1 _bAAA |
||
| 100 |
_aAaker, David A. _9160519 |
||
| 245 |
_aAdvertising management _cby David A. Aaker, Rajeev Batra and John G. Myers |
||
| 250 | _a4th ed. | ||
| 260 |
_aNew Delhi: _bPrentice Hall, _c1996. |
||
| 300 | _axiii,593p | ||
| 500 | _aIncludes index | ||
| 546 | _aeng | ||
| 650 |
_aPublicity _938141 |
||
| 700 |
_aBatra, Rajeev _9124103 |
||
| 700 |
_aMyers, John G. _9104675 |
||
| 942 | _cBK | ||
| 999 |
_c11317 _d11317 |
||