000 00566nam a2200181Ia 4500
020 _a8120716256
082 _a659.2
_bJEP
100 _aJethwaney, Jaishri N
_9124526
245 _aPublic relations
_cby Jaishri N. Jethwaney, Adarsh Kumar Varma & Narendra Nath Sarkar
_b: Concepts, strategies & tools
260 _aNew Delhi:
_bSterling publishers,
_c1994.
300 _aviii, 215p
500 _aIncludes index
546 _aeng
650 _aAdvertising
_9124527
700 _aSarkar, Narendra Nath
_9124528
700 _aVarma, Adarsh Kumar
_9124529
942 _cBK
999 _c11442
_d11442