| 000 | 00479nam a2200169Ia 4500 | ||
|---|---|---|---|
| 020 | _a0130980056 | ||
| 082 |
_a658.8 _bKOM |
||
| 100 |
_aKotler, Philip _931965 |
||
| 245 |
_aMarketing management _b\analysis, planning, implementation and control _cPhilip Kotler |
||
| 250 | _a8th ed. | ||
| 260 |
_aLondon: _bPrentice-Hall, _c1994. |
||
| 300 | _bxxix, 801p. | ||
| 500 | _aIncludes bibliography and index | ||
| 546 | _aeng | ||
| 650 |
_aMarketing management _9165894 |
||
| 942 | _cBK | ||
| 999 |
_c11451 _d11451 |
||