000			01311 a2200205 4500
020			_a0415251265
020			_a9780415251266
082	0	4	_a659.1 _bMAA
100	1		_aMacRury, Iain _949226
245	1	0	_aAdvertising _cIain MacRury
260			_aLondon: _bRoutledge, _c2009.
300			_a318 p.
490	1		_aRoutledge introductions to media and communications.
500			_aPB
520			_aAdvertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary reader. Advertising provides a clear and easy guide to a changing cultural and commercial genre. It explores how advertising can be studied as a cultural industry, and as a sign system, and how adverts and the reception of adverts can be considered drawing on approaches from literary criticism, structuralism, post-structuralism, psychoanalysis and ethnography. Written in an accessible and interesting style, Advertising is the ideal introductory book for students of media, communication and journalism.
546			_aEng
650		4	_aCultural studies. _9171743
650		4	_aAdvertising. _9171744
942			_cBK
999			_c115138 _d115138