000 00487nam a2200169Ia 4500
020 _a0-538-84433-7
082 _a658.8342
_bASC
100 _aAssael, Henry
_9124583
245 _aConsumer behavior and marketing action
_cHenry Assael
250 _a5th
260 _aCincinnati, Ohio:
_bSouth-Western College Publishing,
_c1995.
300 _axx,749p
500 _aIncludes bibliography and index
546 _aeng
650 _aMotivational research (Marketing)
_9124584
942 _cBK
999 _c11592
_d11592