000 00567nam a2200181Ia 4500
020 _a0029461839
082 _a658.38
_bTUM
100 _aTull, Donald S.
_9213246
245 _aMarketing research
_b: measurement and method
_cDonald S. Tull and Del L. Hawkins
250 _a4th ed.
260 _aEnglewood Cliffs:
_bPrentice-Hall,
_c1990.
300 _axxiv, 836p.
500 _aReproduced by National Book Foundation, Islamabad
546 _aeng
650 _aMarketing research-Case studies
_9119964
700 _aHawkins, Del L. (jt. auth)
_9119965
942 _cBK
999 _c11631
_d11631