000 00438nam a2200169Ia 4500
020 _a81-7554-092-3
082 _a658.8
_bWEM
100 _a Westwood ,John
_9124354
245 _aThe marketing plan
_b:a practitioner's guide
_cJohn Westwood
250 _a2nd
260 _aNew Delhi:
_bKogan Page,
_c1999.
300 _b224 p.
500 _aIncludes bibliography and index
546 _aeng
650 _aMarketing
_9124355
942 _cBK
999 _c12350
_d12350