| 000 | 00849 a2200265 4500 | ||
|---|---|---|---|
| 020 | _a0072964723 | ||
| 020 | _a9780072964721 | ||
| 082 | 0 | 4 |
_a659.1 _bARC |
| 100 | 1 |
_aArens, William F. _9124074 |
|
| 245 | 1 | 0 |
_aContemporary advertising / _cWilliam F. Arens. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston: _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 | _a736 p. ; | ||
| 500 | _aHardcover. | ||
| 650 | 4 |
_aAdvertising. _9262203 |
|
| 650 | 4 |
_aBusiness & Economics. _9262204 |
|
| 650 | 4 |
_aBusiness / Economics / Finance. _92853 |
|
| 650 | 4 |
_aTextbooks. _9262205 |
|
| 650 | 4 |
_aBusiness/Economics. _9262206 |
|
| 650 | 4 |
_aAdvertising & Promotion. _9262207 |
|
| 650 | 4 |
_aBusiness & Economics / Advertising & Promotion. _950176 |
|
| 650 | 4 |
_aAdvertising. _9262208 |
|
| 650 | 4 |
_aBusiness, Accounting & Vocational: Textbooks & Study Guides. _950130 |
|
| 942 | _cBK | ||
| 999 |
_c149318 _d149318 |
||