000 | 00598nam a22002057a 4500 | ||
---|---|---|---|
020 | _a0256031835 | ||
082 |
_a658.835 _bBOM |
||
100 |
_aBoyd, Harper W. _998814 |
||
245 |
_aMarketing research _b text and cases _cHarper W. Boyd, Ralph Westfall and Stanley F. Stasch |
||
250 | _a6th ed. | ||
260 |
_aHomewood, Illinoise: _bIrwin, _c1985. |
||
300 | _axv, 836p. | ||
500 | _aHB | ||
504 | _aIncludes index | ||
546 | _aEng | ||
650 |
_aMarketing research _9143514 |
||
700 |
_aWestfall, Ralph (jt. auth) _9142626 |
||
700 |
_aStasch, Stanley F. (jt. auth) _9142627 |
||
942 | _cBK | ||
999 |
_c150007 _d150007 |