| 000 | 00592nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a0256075131 | ||
| 082 |
_a658.8 _bBEM |
||
| 100 |
_aBerkowitz, Eric N. _94085 |
||
| 245 |
_aMarketing _cEric N. Berkowitz, Roger A. Kerin and William Rudelius |
||
| 250 | _a 2nd ed. | ||
| 260 |
_aHomewood Illinios: _bIrwin, _c1989. |
||
| 300 | _a xxv, 752p | ||
| 500 | _aIncludes inex. and bibliography | ||
| 546 | _aeng | ||
| 650 |
_aMarketing _9151308 |
||
| 700 |
_aKerin, Roger A. (jt. auth) _9123988 |
||
| 700 |
_aRudelius, William (jt. auth) _9123989 |
||
| 942 | _cBK | ||
| 999 |
_c150927 _d150927 |
||