000 00438nam a22001697a 4500
020 _a0023345004
082 _a 658.8
_b EVM
100 _a Evans, Joel R.
_998821
245 _a Marketing
_c Joel R. Evans and Barry Berman
260 _aNew York:
_bMacmillan,
_c 1987.
300 _axxvi,723p
500 _a includes index
546 _aeng
650 _aMarketing
_9151770
700 _aBerman, Barry (jt. auth)
_9123972
942 _cBK
999 _c151037
_d151037