| 000 | 00483nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9781138058323 | ||
| 082 |
_a658.802 _bPES |
||
| 100 |
_aPercy, Larry _9171502 |
||
| 245 |
_aStrategic integrated marketing communications _cLarry Percy |
||
| 250 | _a3rd ed. | ||
| 260 |
_aNew York: _bRoutledge, _c2018. |
||
| 300 | _axiv, 305p. | ||
| 500 | _aPB | ||
| 546 | _aEng | ||
| 650 |
_aCommunication in marketing _914486 |
||
| 650 |
_aStrategic planning _9171503 |
||
| 942 | _cBK | ||
| 999 |
_c151437 _d151437 |
||