| 000 | 00615nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9780415806749 | ||
| 082 |
_a658.827 _bLEL |
||
| 100 |
_aLerman, Dawn _9155936 |
||
| 245 |
_aThe language of branding _b: theory, strategies, and tactics _cDawn Lerman, Robewrt J. Morais, and David Luna |
||
| 260 |
_aNew York: _bRoutledge, _c2018. |
||
| 300 | _ax, 160p. | ||
| 650 |
_aBranding (marketing) _973251 |
||
| 650 |
_aAdvertizing-Language _9155937 |
||
| 650 |
_aCommunication in marketing _914486 |
||
| 700 |
_aMorais, Robewrt J. (jt. auth) _9155938 |
||
| 700 |
_aLuna, David (jt. auth) _9155939 |
||
| 942 | _cBK | ||
| 999 |
_c151495 _d151495 |
||