| 000 | 00421 a2200157 4500 | ||
|---|---|---|---|
| 020 | _a0256020485 | ||
| 082 |
_a658.8 _bMCB |
||
| 100 |
_aMcCarthy, E. Jerome _9161148 |
||
| 245 |
_aBasic Marketing _b: a managerial approach _cE. Jerome McCarthy |
||
| 250 | _a6th ed. | ||
| 260 |
_aHomewood: _bRichard D. Irwin, _c1978. |
||
| 300 | _bxix, 767p. | ||
| 500 | _aIncludes index | ||
| 650 |
_aMarketing _9161149 |
||
| 942 | _cBK | ||
| 999 |
_c151756 _d151756 |
||