000 00476nam a22001577a 4500
020 _a978366255380
082 _a658.8121
_bKUC
100 _aKumar, V
_998808
245 _aCostumer relationship management
_b: Concept, strategy, and tools
_cV Kumar and Werner Reinartz
250 _a3rd. ed
260 _aBerlin:
_bSpringer,
_c2018.
300 _a411p.
650 _aCustomer relations - Management
_9116085
700 _aWerner Reinartz (jt.auth)
_9212729
942 _cBK
999 _c154596
_d154596